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Concept A place to watch the world flow by and reflect upon the pooling of time

Imajojuku is a lodging town located in the mountains of Echizen.
It is also the home of Luru, a private inn created by renovating an old traditional building.
Luru only services a single party each day.
It offers a place to slow down and observe the rapid passage of time, awakening inside you an awareness of what is truly important that transcends the values and beliefs of the times.
Enrich life's journey by lodging at Luru.

This is Imajojuku,
a key location in the Hokuriku region.

A town that was, long ago, located along the only path through treacherous mountains between Kyoto and Hokuriku.
A town that flourished due to many travelers during the Edo Period, and then the influx of objects and information accompanying the steam trains of the Meiji Period.

The works of humans and nature, facing the harshest pass in Hokuriku and successive brutal winters, have created ideals and innovations in regard to living here.
Long years of inter-cultural exchange have fostered a rich history in the town.

A history that continues to be passed down in this place.

Beyond the times in which they lived, and beyond changing perceptions of the norm, the knowledge of our ancestors regarding the town and living here continues to support those who do so today.

Settle into a refined space, curated with traditional Echizen crafts, and allow tranquil and prosperous sensations to awaken inside you.
The heavy, curved beams that have long supported your place of brief residence are sure to inspire a vitality for life and a wealth of imagination.

Values, to be found among the flow of the times.

Amid the breathless speed of modern life, find a place to stop for a moment, allowing the world to pool around you, and simply observe everyday life from outside the loop.

Prepare for the gentle welcome of the seasons.
In spring, the dog tooth violets and cherry blossoms.
In summer, the verdant bounty of the mountains.
In fall, the spreading buckwheat fields.
And in winter, the pure white snow.

We also look forward to welcoming you.