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Echizen Luru:
An Old Private Inn in a Large Lodging Town
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The Town

Imajojuku is a town that has worked hard to maintain its traditional aspect and operation.

Imajo is surrounded by the bounty of nature.
The scenery is stunning in any of the four seasons, and walking the streets, you can also see many houses with traditional raised-edges called "udatsu" along the roofs.
Enter one of a multitude of stores to experience the long-passed-down culinary delights of Imajo.
There are all sorts of delicious examples, from sake to fish, noodles made of buckwheat flour (soba), and plums, each providing a facet of the flavors of Imajo that have been passed down from person to person across the generations.
Luru is located along the main street, allowing you to fully explore everything the townscape has to offer through dining and walking the streets.
Come and enjoy the whole Imajo experience.

  • The various stores along the main street allow you to enjoy beloved and long-standing culinary culture. The fresh water from the mountains and harsh winter cold create delicious sake unique to Imajo.

All
Cafés & Souvenirs
Nature
Restaurants
Shopping Spots
Traditional Buildings